Advert Analysis

This advert is effective as it is very busy and uses phases such as 'your favourite band' which will make the audience intrigued as if Paramore aren't their favourite band they may want to know why paramore are some peoples favourite band so they may buy the album. Also a very clever technique they have used in encorporating an available ringtone, this will generate extra money but also give people a taster of the album before buying it. the advert is mostly dominated by the image of Paramore which will catch peoples eyes.